“Say it Ain’t So, Brock”

From the desk of The Corporation

Okay, so maybe you live in a cave – or you only care about real things, like Baseball, Beer and Barbecue – but for the sake of argument, I’ll admit you may not follow our strange hybrid industry know as “Sports Entertainment”. For example, you’ve got the North American Twerking Association, the Professional Comedy Rodeo circuit, and the Big Kahuna: WWE, or World Wrestling Entertainment. Sure, WWE is the best known. They’ve been around since 1952, and they’re currently valued at just over a billion dollars; you’d think they’d know a little bit about business. Funny thing is, what most people think about their business is wrong; see, it isn’t wrestling (or wrasslin’, for the yokels); the core business, the real business, is promotion. They put together drama, comedy, and the occasional in-ring action to create the product, what the ham and eggers watch; but what sells is the hype. It’s all about the backstage machinations, the feuds, the promos. Without all the storylines, it’s NCAA wrestling, and who watches that? Nobody. With professional wrestling, it’s more about the sizzle than the steak. Hell, it’s all sizzle.