@NASCAR Laps @NFL with Higher Faith Equality Index Score

This weekend’s Daytona 500, launching NASCAR’s Sprint Cup Series, will draw the attention of millions of Faith Driven Consumers as FaithEqualityIndex.com releases new data scoring the faith friendliness of NASCAR as well as key sponsors of leading race teams

Faith Driven Consumer™ (FDC)—representing 41 million consumers who spend $2 trillion annually, has earned wide recognition for its groundbreaking FaithEqualityIndex.com (FEI). The FEI scores more than 500 major brands for compatibility with the FDC community, making it the 2nd largest diversity index in America after the Human Rights Campaign’s Corporate Equality Index. In the last two weeks, the group released its first annual ranking of Super Bowl advertisers and the National Football League, as well as a Valentine’s Day Shopping Guide for Faith Driven Consumers. Today, FDC is releasing its first score of NASCAR as well as key race team sponsors.  Continue reading “@NASCAR Laps @NFL with Higher Faith Equality Index Score”